After many years of the flourishing RPG game, they decided to mark the occasion with a revamp of the logo and graphics for the books. Here is a quick glance at the difference in the small ampersand sign they use. The focus is now on the design of the ampersand this graphic change is just a small scale version but they have made the ampersand the focus of the new logo design.
Compared to even the previous logo the new one is focused more on the ampersand then the words them self. They have simplified the logo to create a stronger brand identity with the ampersand. When you compare the logo that was on the books last there is a lot going on. They have not only changed the font slightly they have left the words just a sold colour instead of multiple colours, shading, and depth.
The original logo was simple and just words as you can see here. It progressed into text with the ampersand, then a dragon design in the ampersand, changed it completely with a sword I between the words and coloured text and changed the dragon ampersand and boxed it off, and finally to what you currently see for the logo of red fire text with a line to cut between the words and a dragon ampersand . They have made the logo more appealing and not so crowded with graphical elements.
It looks like they have decided to go back to the original design of Dungeons & Dragons with an ampersand. Do you really blame them? When you simplify the logo it's easier for people to remember the logo and they are reaffirming their brand identity.
The 40 year anniversary also rolled out the fifth edition of the books and manuals.
Compared to how the original looked it has nice graphical images with a clean and simple logo. Everything is legible and the colours work on any graphic image.
Do you think that D&D has gone back to their original roots in the logo redesign? Do you think it is an improvement on their last logo? What are your thoughts?
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